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INTRODUCTION
Thanks for stopping by! I'm a Senior Designer and Art Director currently working (and causing a ruckus) at the creative agency Helen + Gertrude and located in Rochester, New York.
I've spent a bit over 5 years professionally (and unprofessionally) building websites and brands for clients big and small. I've always been a tinkerer and a knowledge chaser, design or otherwise, and I spend a lot of time on a bunch of things including but not limited to:
ACKOWLEDGEMENTS
I would also be remise of I did not mention the many talented writers, designers, photographers, project managers, and strategists I've worked with over the years. Their collaboration, insights, and talents were all necessary to make each project the best it can be.
EXPERIENCE
Helen + Gertrude
Senior Visual Designer
Feb 2023 - Present
Visual Designer
Jul 2021 - Feb 2023
During my time at H+G, I've led comprehensive website design projects, enhancing user experience and brand expression through both redesigns and new developments, while ensuring ADA compliance. I've also crafted and refined brand identities across various industries, platforms and touchpoints, including websites and social media. Throughout all of this I have done Art Direction while coordinating with internal and external production teams and conducted technical and industry related research to refine internal design practices.
The RealReal
Associate Digital Designer
Apr 2021 - Jul 2021
Junior Visual Designer
Jul 2019 - Apr 2021
At The RealReal, I spent time refining and evolving the website and brand both digitally and in-store.
