YEAR
2023
MY ROLE
Art Direction, Web Design
STUDIO
Helen + Gertrude
Collaborators
Web Design - Allison Kunz
Copywriter - Jill Duff
Copywriter - Matt Kirsch
Problem
Legacy set out to really refine it's image in the woundcare space, wanting a web experience that feels modern, clean, and can provide buyers with every piece of information they would need. They needed a holistic restructuring of how their products are presented, both in terms of design and language, to make sure their company vision and the efficacy of there items were accurately represented.
Solution
We re-structured and re-wrote the vast majority of the website, not only making it much more usable and accessible but generally informative about the company and their products. Items were recategorized in a way that was most intuitive from the viewpoint of the industry professionals. New pages were added for supplemental information like clinical evidence and a revised re-imbursement pipeline to make sure all necessary info is as easy to access and understand as possible.
