YEAR
2022
MY ROLE
Art Direction,
Web Design
STUDIO
Helen + Gertrude
Collaborators
Art Direction - McKenzie Martin
Video Director/Editor - Jason oh
Photographers - Amy Moore, Megan Barrette
Cinematographer - Luigi Comba
Copywriter - Ashley Torres
Problem
The Biomed Center’s brand and website didn’t match the vibrancy of their mission to help people through the power of biological medicine, the power of channeling the bodies natural abilities to health itself. Education and awareness on biological medicine was a priority, and they didn’t have the brand strategy or website structure necessary to do this efficiently. The end goal was to bring in more net new customers since much of their business was on repeat clients.
Solution
Delivering a whole new brand, from logo to strategy to photo styling, we gave them a new focus in their messaging and how to direct it. This was then combined with a brand new, SEO optimized website that I designed, aimed to give patients new and old a revised look into what The Biomed Center can do for them. The new website combined with a revised social strategy significantly boosted website conversions.
