YEAR
2023
MY ROLE
Art Direction, Web Design
STUDIO
Helen + Gertrude
Collaborators
Web Design - Allison Kunz
Copywriter - Jill Duff
Copywriter - Ashley Torrez
Problem
Adaptec Solutions manufactures and develops dozens of different automation and storage solutions, but their previous website was very limited and was not designed to support their now very large product and service offering. Their meganavigation was bloated, filled with redundances, and led to a website structure that was confusing and hard to follow. Visual accessibility was an issue that compounded the structural core problem, including hard to read color schemes and suboptimal design choices that added another layer of difficulty to engaging with the web experience.
Solution
We consulted with the stakeholders of the company as well as buyers of products to re-organize Adaptec’s many offerings in a way that felt familiar to those in the industry but unique to the companies specific offerings. The look and feel of the site was overhauled, refining and expanding on their current branding to make a visual experience more accessible and refined with revised color usage and the introduction of a new gradient. Webpage layout was streamlined and optimized to meet ADA compliance and SEO standards while molding to the new information structure we made.
