Improving content organization to remove redundancy and provide clearer category options
The content structure of the current website was modeled and categorized under content pillars of the Adaptec brand (Automation, Material Handling, and Lifecycle services). While having these pillars to categorize things under is helpful internally, for prospective buyers this was confusing resulting in layers and layers of pages making it very disorienting to navigate around the site. After researching competitors, speaking to buyers, and discussing with Adaptec internally how customers seek solutions we broke down content organization into a simpler, easier series of categories that feels more tailored to how buyers seek out warehouse products and automation services.
Optimizing the individual product pages to allow quick intake of important information
The content structure of the current website was modeled and categorized under content pillars of the Adaptec brand (Automation, Material Handling, and Lifecycle services). While having these pillars to categorize things under is helpful internally, for prospective buyers this was confusing resulting in layers and layers of pages making it very disorienting to navigate around the site. After researching competitors, speaking to buyers, and discussing with Adaptec internally how customers seek solutions we broke down content organization into a simpler, easier series of categories that feels more tailored to how buyers seek out warehouse products and automation services.
Making sure category buyers have all their needs accounted for
The content structure of the current website was modeled and categorized under content pillars of the Adaptec brand (Automation, Material Handling, and Lifecycle services). While having these pillars to categorize things under is helpful internally, for prospective buyers this was confusing resulting in layers and layers of pages making it very disorienting to navigate around the site. After researching competitors, speaking to buyers, and discussing with Adaptec internally how customers seek solutions we broke down content organization into a simpler, easier series of categories that feels more tailored to how buyers seek out warehouse products and automation services.
